Goldberg

Not his most coherent piece overall, but full of great parts. For example:

...for decades now, Democrats have complained that Republicans unfairly call them names, making them sound more liberal, sissified, and elitist than they really are. Years of GOP attacks on 'limousine liberals,' 'ACLU liberals,' 'San Francisco Democrats' and so forth have finally paid off. That's why you always hear prominent Democrats, when asked if they're liberals, respond, 'I don't believe in labels.' If pressed, they might boldly say, 'If it's liberal to like ice cream, than I am a liberal!'

and

Lakoff's argument for the Democrats came largely from his book Don't Think of an Elephant: Know Your Values and Frame the Debate. Framing is PhD-speak for "make bad things sound good." Never mind that this "idea" has been around since the first caveman-politician who ran for Head Guy With Sharp Rock.

Here is my simple winning strategy for the Democrats: promise to kill more of the enemy than the Republicans, and mean it.